To give statistics greater impact, a speaker should

A. combine the statistics with technical language.
B. let the statistics speak for themselves.
C. use statistics sparingly.
D. conceal the source of the statistics.
E. cite exact numbers rather than rounding off.


Answer: C

Communication & Mass Media

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A sport emphasizing complex plays and a playbook describing them is:

a. rugby b. soccer c. football d. baseball e. running

Communication & Mass Media

According to the agenda-setting model, the media not only tell people what to think about, they tell them what to think

Indicate whether this statement is true or false.

Communication & Mass Media

The John Peter Zenger case established which of the following?

A. truth as an absolute defense against libel B. that the Alien and Sedition Acts were unconstitutional C. the requirement to submit to government censorship was illegal D. “the right of the people peaceably to assemble”

Communication & Mass Media

CPM is a comparison tool used in marketing. However, unless you have another station or medium with which to compare CPM, the figure is meaningless

True False

Communication & Mass Media