One of the benefits of marketing research that it reduces the uncertainty under which managers make decisions.
Answer the following statement true (T) or false (F)
True
This is the primary point of marketing research-to provide information on which to base decision making.
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Almost all ERP implementations involve an outside consultant
Indicate whether the statement is true or false
JIT seeks to
a. reduce production cost while increasing quality. b. radically redesign the production process for effectiveness. c. modify all non-value-added activities. d. all of the above.
A situation in which management tells divisions that they must reduce costs by 10% is called target costing
Indicate whether the statement is true or false
How might a technology company like Apple ensure that it behaves in a socially responsible way toward its customers?
A. It can adhere to government-mandated safety standards in its stores. B. It can ensure that its packaging materials are recyclable. C. It can protect the privacy of personal information collected on its website. D. It can ensure that it pays its employees fairly. E. Social responsibility isn't relevant where customers are concerned; it has to do with serving society as a whole.