A defining characteristic of the pay-as-you-go business model is that the
A. the basic features of a service are provided free of charge, but the user must pay for premium services.
B. users pay for only the services they consume.
C. initial product is often sold at a loss in order to drive demand for complementary goods.
D. users pay for access to a product or service whether they use it during the payment term or not.
Answer: B
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