When we monitor variable a quality characteristic, we are referring to quality characteristics that can be measured on a(n) ______.
A. continuous scale
B. discrete scale
C. binary scale
D. integer scale
A. continuous scale
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Culture is a determining rather than an influencing factor in the context of marketing
Indicate whether the statement is true or false
Which of the following statements about pricing policies is most likely true?
A) Very few companies maintain a pricing strategy that focuses on meeting competition. B) Pricing strategies often reflect the opinion of the research department on correct pricing. C) The ability to offer the lowest price is the most critical factor in the sale of products. D) Price discounting is a competitive tool available to large numbers of salespeople. E) Transactional sales rely primarily on personality alignment between buyers and sellers.
A(n) ________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.
A. transnational B. multinational C. transcontinental D. multidomestic E. international
According to Tom Duncan's basic categories of contact or touch points, which of the following best describes planned marketing communication messages created by an organization such as advertisements, websites and social media sites, news/press releases, packaging, brochures, and sale promotions?
A. company-created touch points B. customer-initiated touch points C. unexpected touch points D. intrinsic touch points E. channel-created touch points