Approaches to electronic and digital media management in use today are almost exclusively those of the modern school of management

True
False


False

Communication & Mass Media

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Researchers Vangelisti and Crumley found that, in general, harsh messages that invoke pain, such as "I don't love you anymore," have less of a negative impact than an accusation or comment about someone's abilities.

Indicate whether the statement is true or false.

Communication & Mass Media

Campaigns differ from single shots of persuasion or from collections of persuasive messages delivered over time in several ways

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following persuasive strategies is recommended for dealing with an audience that is unconcerned about the issue you are addressing?

a. Build your personal credibility with the audience. b. Strengthen the audience's resistance to counterpersuasion. c. Acknowledge both sides of the argument. d. Give the audience a reason to care about the issue. e. Provide the audience with general information.

Communication & Mass Media

If your purpose is primarily to inform or educate, the copy you write will contain lots of factual information

Indicate whether the statement is true or false

Communication & Mass Media