A marketing agency is trying to put together an ad for a new pain medication. How might they best grab the attention of their audience?
A. have a prestigious doctor lecture on the benefits of the medication
B. play to their emotions
C. present highly cognitive arguments
D. appeal to the central route of processing
Answer: B. play to their emotions
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_____ time refers to the use of general time terms such as "forever," and "soon" that are subject to interpretation
A) Informal B) Formal C) Social D) Monochronic
The objectives of government information efforts can be summarized by all of the following EXCEPT
A) inform the public about the public's business. B) improve the effectiveness of agency operations. C) provide feedback to government administrators. D) counteract public criticism. E) all of the above.
You know your audience is primarily female, between the ages of 18 and 32, and all are trying to break into male-dominated careers. What you know is the _____ of this particular audience
A. rhetorographics and psychographics B. psychographics and demographics C. rhetorographics and demographics D. demographics and psychographics
The most important component of a strong thesis is a clear, detailed descriptive claim
Indicate whether the statement is true or false