Understanding individualistic and collectivist cultures is essential to understand how conflicts are understood and resolved, but also about how communication about conflict occurs. Please describe the major differences between individualistic and collectivist cultures, and how cultures have been classified according to that distinction.

What will be an ideal response?


In their response, students should address the idea that in individualistic cultures, the interest of the individual prevails over the group. The opposite is true for the collectivistic societies. Responses need to describe the main characteristics of each one. Furthermore, responses should refer to the main classification of cultures as proposed by Hofstede.

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

The telemarketing service of an American company's fast-moving product was outsourced to Brazil. In the couple of months following this outsourcing, the sales declined considerably

The feedback from customers was that they could not follow the description of the product. What was the reason for the decline in sales? a) Speaker's communication styl b) Environmental distractions c) Emotional distractions d) Message content

Communication & Mass Media

Jenna describes sitting by the fire on a cold winter day, "The wood popped and hissed as the fire roared." Jenna is appealing to her listeners' sense of _____.

A. sound B. smell C. touch D. taste

Communication & Mass Media

Of the five senses, we learn more from _______ than any other sense, which is why presentation aids are effective

a. hearing b. humor c. touch d. sight

Communication & Mass Media