Kylie, a geologist, gave a speech on volcanic eruptions, the preventive measures to be taken in case of an eruption, and post-disaster management. In her speech, she used phrases such as "Let us discuss volcanic eruption" and "We should remember the preventive measures to be taken in case of such disasters." It is evident from the phrases that Kylie used _____ to establish common ground with the

audience.

A) ?rhetorical statements
B) ?personal pronouns
C) ?common experiences
D) ?audience credibility


B

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Primary research involves assembling research done by others. 2. Secondary research is where you gather facts directly. 3. Ethnography involves immersing yourself in the culture of your product. 4. Using projective techniques can involve word association or pictures to determine how consumers feel about a brand or product. 5. Research can be subjective at times.

Communication & Mass Media

Much of the anxiety associated with public speaking comes from lack of experience giving speeches.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The __________ is the number that occurs most often in a set of numbers

a. medium b. mean c. mode d. average

Communication & Mass Media

Jenny's mom told her she may not have ice cream after dinner since she had cookies after lunch. Jenny pouts. This communication is called a(n) _____

A. illustrator B. emblem C. affect display D. olfactics

Communication & Mass Media