When drafting content for a website, which of the following will help improve the message?
A) Write a message for the internal, local audience.
B) Start with general information and use embedded links to add depth and detail.
C) Develop a concise, skimmable format.
D) Use catchy headings and thought provoking summaries that lure readers further into the website.
E) Use links that force readers to click through the web to find relevant data.
Answer: C
Explanation: C) Present your information in a concise, skimmable format. Effective websites use a variety of means to help readers skim pages quickly, including lists, use of color and boldface, informative headings, and helpful summaries that give readers the option of learning more if they choose to do so.
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