Discuss the differences between business and consumer transactions.
What will be an ideal response?
Transactions that involve business customers differ from consumer transactions in several ways. Business transactions tend to be larger and negotiations occur less frequently, though they are often lengthy. They may involve more than one person or department in the purchasing organization. They may also involve reciprocity, an arrangement in which two organizations agree to buy from each other. Business customers are usually better informed than ultimate consumers and are more likely to seek information about a product's features and technical specifications.
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Identify one of the main reasons for salespeople's improper attitudes toward obtaining commitment.
What will be an ideal response?
Using ________, a company modifies a basic good or service to meet the needs of a specific individual customer
A) undifferentiated targeting B) positioning C) customized marketing D) mass customization E) differentiated targeting
Change leaders should approach mixed feelings using which of the following actions?
a. Trying to push employees to accept the change regardless of their feelings b. Ignoring ambivalence by emphasizing the benefits of the change c. Continue with the change plan and expect employees to get onboard when they’re ready d. Listen for information and sort out what actions are needed to achieve the change
In general, for what purpose(s) can an LLC be formed?
A) Only for the stated purposes in the Uniform Limited Liability Company Act B) Only to practice a profession, such as accountancy or medicine C) For any lawful purpose D) Only for the purposes that the Internal Revenue Service has recognized as valid LLC purposes