Tanya, a PR professional, contacts a reporter with details about an upcoming event for which Tanya would like news coverage. Which term describes Tanya’s efforts?

a. creating fake news
b. hyping a story
c. making a pitch
d. gate keeping


c. making a pitch

Communication & Mass Media

You might also like to view...

You have a friend who regularly interrupts you and others. She tops every story you tell with a story that is more extreme. Even when you are talking, she plays with her jewelry and her hair, acting distracted and keeping the focus on her. This is a classic example of 

A. egocentrism. B. stereotype. C. pseudolistening. D. defensiveness.

Communication & Mass Media

When speakers use narratives to engage listeners in a living drama, how are they trying to

prepare the audience? A) physically B) emotionally C) mentally D) spiritually

Communication & Mass Media

Which of Hall's distance zones exists from 18 inches to 4 feet?

a. intimate b. close friend c. casual-personal d. socio-consultive e. public

Communication & Mass Media

When we begin to recognize the cultural basis for practices that diverge from our own, we are reflecting which response to diversity?

A) tolerance B) understanding C) respect D) acceptance E) participation

Communication & Mass Media