Why are marketing plans in a written format?
What will be an ideal response?
Marketing plans are in written format, instead of verbal, because when marketers develop ideas on paper it is
easier to circulate the plan among cross-functional group members, aiding collaboration.
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Footing, cross-footing, and tests of extensions are examples of which approach to gathering evidence?
a. Reprocessing. b. Recalculation. c. Vouching. d. Examination of documentation.
Marketing
A. means "selling" or "advertising." B. provides direction for production. C. is the development and spread of new ideas, goods, and services. D. involves actually making goods or performing services. E. does not impact consumers' standard of living.
In Restful Motel's suit against Sleepy Hotels, Inc., Restful serves a written request for Sleepy to admit the truth of matters relating to the trial. Sleepy's admission in response is the equivalent of
A. an admission in court. B. a statement to the media. C. information to which Sleepy has a right of privacy. D. irrelevant evidence.
The _____ is the element of a brand that cannot be spoken.
A. brand mark B. trademark C. brand equity D. quality mark E. intangible product