__________ act like hyperlinks on your computer and show

logical jumps between sections of your speech.

a. Central ideas
b. Topical points
c. Supporting points
d. Transitions


d

Communication & Mass Media

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Two types of evaluations have to occur in a campaign: monitoring and postmortems

a. True b. False

Communication & Mass Media

If Jill walks through a mall and notices the background music playing through the loudspeakers, she is demonstrating

A) intelligence. B) a sophisticated shopping strategy. C) media literacy. D) in-depth knowledge of the music industry.

Communication & Mass Media

Which of the following statements about effective

evaluation is NOT true? a. Effective evaluation centers only on what needs to be improved. b. Adapting to the evaluations you receive will build your view of yourself as a good speaker. c. Effective evaluation focus on successes as well as areas that need improvement. d. Evaluations can enrich your speech experience.

Communication & Mass Media

Immersive advertising incorporates a brand or product into actual storylines in media

Indicate whether the statement is true or false

Communication & Mass Media