A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk

A) situational factors
B) purchasing approaches
C) personal characteristics
D) operating variables
E) demographic variables


C

Business

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Suppose the 360-day forward exchange rate is 1.657 dollars per British pound, and the current spot

rate is 1.625 dollars per British pound. If the 360-day interest rate in the United States is 5% and the 360-day interest rate in Great Britain is 3%, is the market in equilibrium according to the interest rate parity theory? A) No, because the forward premium on the pound is 2% while the interest rate in the United States is 67% higher than the interest rate in Great Britain. B) No, because the higher interest rate in the United States (2%) implies that the forward exchange rate should be 2% lower than the current spot rate. C) Yes, because the forward premium on the pound (2%) is exactly offset by the lower interest rate in Great Britain. D) Cannot be determined without knowing the amount of money being exchanged.

Business

Expenses paid with a credit card are deductible at the time a cash-basis taxpayer pays for the charge.

Answer the following statement true (T) or false (F)

Business

Your son, Jason, left his skateboard at the bottom of your basement stairs. While going downstairs, you stepped on the skateboard and broke your ankle. The resulting medical bill was $2755 . How much would your homeowner's insurance pay if you had a $1,000 per-person limit on no-fault medical payments coverage?

a. $0 b. $1,000 c. $1755 d. $2755

Business

Which of the following statements shows the portion of the firm's earnings that has been saved rather than paid out as dividends?

A) balance sheet B) income statement C) statement of retained earnings D) statement of cash flows E) proxy statement

Business