Pierre LaSaunt needs to make a proposal to a group of engineers. Why has his sales manager instructed him to omit prices from the proposal document?
What will be an ideal response?
Some people will go directly to the prices without reading the proposal. Furthermore, prices tend to prejudice non-decision makers-who should not be concerned with prices. The third reason is politics. Say the engineers have not received a raise lately and they learn the company is going to spend $3 million on this purchase. In this instance, prices could cause animosity.
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Describe the four different types of advertising objectives with examples
What will be an ideal response?
The trademark symbol SM is used to indicate a mark associated with a product.
Answer the following statement true (T) or false (F)
Which of the following statements concerning junk bonds is MOST correct?
A) Junk bonds may also be called low-yielding securities. B) A rational investor will always prefer a AAA-rated bond to a junk bond. C) Junk bonds have higher interest rates than AAA-rated bonds because of the higher risk. D) Junk bonds are priced higher than AAA-rated bonds because junk bonds are more risky.
The ________ is a market derived interest rate used to discount the future cash flows of the bond
A) coupon rate B) semiannual coupon rate C) yield to maturity D) compound rate