Which of the following statements about the follow-up step of the personal-selling process is not true? 

A. The follow-up step is not needed for repeat customers.
B. Building long-term relationships with customers is part of the follow-up step.
C. The follow-up step may uncover new customer needs and wants.
D. The follow-up step is critical to creating customer satisfaction.
E. Referrals can often be discovered in the follow-up step.


Answer: A

Business

You might also like to view...

Consumers can never buy functional versions of highly promoted branded products at lower prices

Indicate whether the statement is true or false

Business

Belkin Co. provides medical care and insurance benefits to its retirees. In the current year, Belkin agrees to contribute 5% of the employees' $250,000 gross salaries to a retirement program. What is the amount of employee benefits expense for the current period?

A. $100 B. $25 C. $250 D. $25,000 E. $12,500

Business

Clive buys a rifle from Gun Manufacturing Company and goes hunting. During the hunting expedition, he accidentally shoots himself in the foot. Which of the following would be true of this case?

A) Clive can bring a strict liability lawsuit against the company for its failure to warn him about the possible dangers of firearms. B) Clive can bring a strict liability lawsuit against the company for failure to provide adequate instructions on the use of the rifle. C) Clive cannot take any action because the handling of firearms entails generally known dangers. D) Clive cannot take any action against the company because he had abnormally misused the product.

Business

The ______ rule can be applied for scheduling in make-to-stock and make-to-order production systems.

A. shortest processing time B. earliest due date C. longest processing time D. critical ratio (CR)

Business