If DuPont runs advertisements encouraging people to buy clothing that contains Lycra (a DuPont product), this would be an attempt to influence secondary demand.
Answer the following statement true (T) or false (F)
False
This is an attempt to influence derived demand.
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Which of the following statements about psychographics is most accurate?
A. Psychographics combines psychology, lifestyle, and demographics to uncover consumer motivations for buying and using offerings. B. Although helpful in segmenting markets, psychographics is limited in its ability to target consumers. C. Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones. D. Psychographics combines demographic data, psychological data, and actual spending data of consumers to create VALS profiles. E. Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon.
The New York Stock Exchange (NYSE) is
A) an automated electronic trading platform. B) a hybrid market, allowing for face-to-face trading on the floor of the stock exchange in addition to automated, electronic trading. C) an auction market with face-to-face trading on the floor of the stock exchange in addition to automated, electronic trading. D) primarily a futures market.
Which of the following statements regarding the Law of One Price is INCORRECT?
A) At any point in time, the price of two equivalent goods trading in different competitive markets will be the same. B) One useful consequence of the Law of One Price is that when evaluating costs and benefits to compute a net present value (NPV), we can use any competitive price to determine a cash value, without checking the price in all possible markets. C) If equivalent goods or securities trade simultaneously in different competitive markets, then they will trade for the same price in both markets. D) An important property of the Law of One Price is that it holds even in markets where arbitrage is possible.
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Indicate whether the statement is true or false