Tele Tales, a radio and television broadcasting company, allots two hours of its combined air time to promoting cautionary messages about tobacco and alcohol abuse. Tele Tales does not receive any sponsorship for running these advertisements. In this context, Tele Tales is most likely engaging in a sales promotion activity.
Answer the following statement true (T) or false (F)
False
In this context, Tele Tales is most likely engaging in a public service advertising (PSA). Unlike a commercial advertiser, the sponsor of the PSA does not pay for the time or space. Instead, it is donated by the medium. PSAs are used, for example, to help educate students about the dangers of misusing and abusing prescription drugs, as well as where to seek treatment for substance abuse problems. See 12-7: Nonprofit Organization Marketing.
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Carolina Potato Inc currently sells cut sweet potatoes for $.85 per can. The cost of producing the sweet potatoes is $.18 per can. Carolina Potato is considering starting a line of mashed sweet potatoes. The additional processing costs would be $.06 per can and each can would sell for $.95. Which of the following pieces of information is not relevant to the decision to sell or process further?
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A copyright gives its owner the right to prevent others from using the idea or the knowledge contained in the copyrighted work
Indicate whether the statement is true or false