The phrase “PR spin” implies that PR communication is intended for which purpose?

a. manipulating the public
b. implementing a strategy
c. developing relationships
d. advertising a product


a. manipulating the public

Communication & Mass Media

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Which of the following companies was not a film leader in the Nickelodeon era?

a. United Artists b. Biograph c. Vitagraph d. Kalem

Communication & Mass Media

According to the text, interpersonal communication must involve

A) intrapersonal communication. B) a clear goal. C) mediation. D) dyadic communication. E) face-to-face communication.

Communication & Mass Media

Ethical public speakers communicate in order to benefit their listeners

Indicate whether the statement is true or false

Communication & Mass Media

In Ratcatcher, James is haunted by his friend Ryan's death because _______________

A) James saw the killer and is afraid B) James fears that his own father is responsible C) James is responsible for his friend's death D) Ryan's ghost visits James

Communication & Mass Media