When a speaking engagement is arranged quickly, it may be necessary to

conduct an informal analysis of the audience by e-mailing or telephoning the
organizers of the event.

Indicate whether the statement is true or false.


Answer: T

Communication & Mass Media

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Listeners can make themselves more resistant to the manipulative use of trigger words by habitually listening to entire messages before responding

Indicate whether the statement is true or false

Communication & Mass Media

The analytic framework presented in this chapter suggests that schooling policies are

A. directly caused by changes in the political economy. B. a product of a society's political-economic and ideological forces. C. generally a primary cause of any society's ideological commitments. D. All these answers are correct.

Communication & Mass Media

Which of the following is a factor to consider in situational audience analysis?

A. group membership B. gender C. attitude toward the topic D. All of these answers are correct. E. Both gender and attitude toward the topic.

Communication & Mass Media

Hispanics are more likely than Euro-Americans to use which form of touch?

A) sexual-arousal touch B) love-intimacy touch C) social-polite touch D) functional-professional touch E) friendship-warmth touch

Communication & Mass Media