In a short essay, discuss the advantages to publishing marketing research reports on the Web. Give an example of how one company has benefited from such use of new media
What will be an ideal response?
There are a number of advantages to publishing marketing research reports on the Web. These reports can incorporate all kinds of multimedia presentations, including graphs, pictures, animation, audio, and full motion video. The dissemination is immediate, and an authorized person anywhere in the world can access the reports online. These reports can be searched electronically to identify materials of specific interest. For example, a Coca-Cola manager in Brazil can electronically locate the portions of the report that pertain to South America. Storage and future retrieval is efficient and effortless. It is easy to integrate these reports to become a part of the decision support system.
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Which of the following is not one of the common techniques for information security risks and attacks?
A. Botnet. B. Spam. C. Social Engineering. D. TraceRT.
Answer the following statements true (T) or false (F)
Information economics research is usually inductive in nature.
The programming division at ABC decides to resurrect the classic Battle of the Network Stars and is understandable concerned about the risk to their own stars, the shows they star on, and their reputation as a purveyor of fine family-oriented
entertainment. After a thoughtful assessment of the probabilities and consequences of failure, the team discover that the three probabilities of failure are all equal and the four consequences of failure are all equal. Further, the overall consequence of failure is half the overall probability of failure. The overall risk factor is 0.6; what are the values for the three probabilities and the four consequences?
Utility Muffin Research Kitchen Inc is financed with debt, preferred stock and common equity. Selected information for each of the securities is provided in the table below
Calculate the capital structure weights which would be used to calculate the weighted average cost of capital. Long-term Debt: $5M Face Value, Coupon Rate = 3.5%, Annual Coupons, Time to Maturity = 10 Years, YTM = 5%. Preferred Shares: 0.5M Shares outstanding, Par Value = $10 per share, Dividend Rate (Annual) = 4%, Equivalent preferred shares yield 7%. Common Shares: 0.5M Shares outstanding, Market price per share = $20. A) Wd = 0.26, Wp = 0.17, We = 0.58 B) Wd = 0.22, Wp = 0.28, We = 0.50 C) Wd = 0.41, Wp = 0.13, We = 0.46 D) Wd = 0.36, Wp = 0.23, We = 0.41 E) Wd = 0.35, Wp = 0.20, We = 0.45