A ranking scale in which numbers are assigned to objects to indicate the relative extent to which some characteristic is possessed is called a(n) ________
A) nominal scale
B) ordinal scale
C) interval scale
D) ratio scale
E) random scale
B
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Indicate whether the statement is true or false.
Saying that "this car is the ultimate driving experience" is an example of puffery.
Answer the following statement true (T) or false (F)
ANOVA is an efficient way to compare:
A) two groups averages B) two groups percentages C) three or more groups variances D) three or more groups averages E) three or more groups percentages
Undertaking strategies of differential pricing, reservation systems and charging for missed service appointments address which characteristic of services?
a. Intangibility b. Inseparability c. Variability d. Perishability e. Target audience involvement