To empirically demonstrate their belief that television has an important causal effect on culture, Cultivation Theory researchers use a four-step research process. Which of the following activities is associated with the first step, the message system analysis?

A. developing questions about people's understanding of their everyday lives
B. doing a detailed content analysis of television programming
C. comparing the social realities of light and heavy viewers
D. distributing questionnaires to participants in a study


Answer: B

Communication & Mass Media

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