To empirically demonstrate their belief that television has an important causal effect on culture, Cultivation Theory researchers use a four-step research process. Which of the following activities is associated with the first step, the message system analysis?
A. developing questions about people's understanding of their everyday lives
B. doing a detailed content analysis of television programming
C. comparing the social realities of light and heavy viewers
D. distributing questionnaires to participants in a study
Answer: B
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A. processes B. concepts C. events D. objects
The Internet came into widespread public use in the 1970s
Indicate whether this statement is true or false.
Public relations operates best when it is approached from a ______.
A. crisis communication approach B. investor relations approach C. employee communication approach D. strategic approach
When parents or other adults have conversations with children about television, this is called:
a. restrictive mediation b. active mediation c. co-viewing d. conversational mediation