To empirically demonstrate their belief that television has an important causal effect on culture, Cultivation Theory researchers use a four-step research process. Which of the following activities is associated with the first step, the message system analysis?
A. developing questions about people's understanding of their everyday lives
B. doing a detailed content analysis of television programming
C. comparing the social realities of light and heavy viewers
D. distributing questionnaires to participants in a study
Answer: B
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The Internet came into widespread public use in the 1970s
Indicate whether this statement is true or false.
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A. processes B. concepts C. events D. objects
Public relations operates best when it is approached from a ______.
A. crisis communication approach B. investor relations approach C. employee communication approach D. strategic approach
When parents or other adults have conversations with children about television, this is called:
a. restrictive mediation b. active mediation c. co-viewing d. conversational mediation