What are the three types of communication codes identified in Chapter 1?

a. intrinsic, signals, referents
b. iconic, intrinsic, arbitrary
c. symptoms, signs, semblances
d. arbitrary, symbolic, iconic


b. iconic, intrinsic, arbitrary

Communication & Mass Media

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Which scenario is an example of cultural transmission from one generation to another?

a. giving a child a cookbook so he can learn how to cook dishes from a different culture b. going to a concert to hear music from a foreign band c. attending a lecture about world religions d. listening to one’s grandparents sing the songs of their youth

Communication & Mass Media

Which of the following is not a factor to help build credibility in qualitative research?

a) Audit trail b) Expert sources c) Research team d) Multiple methods of data collection

Communication & Mass Media

___________ refers to the changing (or maintaining) of the speaker or listener role during the conversation. In hearing people, this is regulated by both audio and visual signals

Fill in the blank(s) with correct word.

Communication & Mass Media

Research has shown that using visual aids can increase the audience's retention of a speaker's message.

Answer the following statement true (T) or false (F)

Communication & Mass Media