How does a marketing decision support system (MDSS) differ from a marketing information system (MIS)? Why might a marketer want to use an MDSS in addition to an MIS?
What will be an ideal response?
A marketing decision support system (MDSS) includes analysis and interactive software that allows marketing managers to access MIS data and conduct their own analyses. The statistical and modeling software of an MDSS allows marketers to examine complex relationships among factors in the marketplace and to generate answers to "what-if" questions about those relationships. MDSS is an enhancement to the MIS that makes it easy for marketing managers, rather than just MIS analysts, to access the MIS system and find answers to their questions.
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A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user
A) product line B) product delivery network C) marketing channel D) consumer base E) resource bank
Costs that are used in generating revenues during the current period are often referred to as:
A) period costs B) conversion costs C) factory overhead costs D) product costs
Although she didn't intend to, Caitlyn bought a copy of People magazine when she was in the checkout lane at the grocery store. For Caitlyn, this is a(n) ________ purchase.
Fill in the blank(s) with the appropriate word(s).
The subject matter of a sales contract is not considered a good under Article 2 unless:
a. it is real and visible b. it is movable and intangible c. it is ephemeral and tangible d. it is diaphanous and movable e. none of the other choices are correct