CPM means “cost per million” people an ad can reach
a. True
b. False
ANSWER: False
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Organizations have a legitimate right to expect not to be the victim of theft by their employees. Playing Internet games on the office computer, for example, or making extended personal calls on the company telephone would be considered a misuse of employer resources, and monitoring those resources is regarded as acceptable. But unreasonable searching of bags and clothing could be seen as a violation of personal liberty.
a. simultaneous media use b. concurrent media use c. party media use d. double-talk
A successful public relations campaign begins with ______.
a. a diagnosis of the organization’s needs b. a commitment of resources to the task or assignment c. assigning qualified individuals to manage the campaign d. reporting to the organization leaders about the nature of the campaign
One way a speaker can avoid coming to quick conclusions is by assuming the presence of a(n) __________ audience.
A. universal B. target C. secondary D. primary
All of the following are mentioned as guidelines for enhancing competence in perception and communication EXCEPT for:
a. check perceptions with others. b. distinguish facts and inferences. c. avoid mind reading. d. prepare ahead for conversations by predicting what the other person will say.