Briefly discuss how companies are adapting to the paradigm shift of the wired world
What will be an ideal response?
Companies promote their products in innovative and interesting ways while becoming part of their target markets' lives. In the attention economy, share of mind rather than share of market takes on greater importance. Product Web sites offer entertainment and high-value information that keep the consumer coming back to the site and continuing to buy the product. Companies have to do more to differentiate their products from the competition and to connect on a more personal level with potential customers.
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Which situation indicates a weak internal control structure?
a. the mailroom clerk authorizes credit memos b. the record keeping clerk maintains both accounts receivable and accounts payable subsidiary ledgers c. the warehouse clerk obtains a signature before releasing goods for shipment d. the accounts receivable clerk prepares customer statements every month
The demographic characteristics of the population and its culture are referred to as
A. market forces. B. cultural forces. C. psychographic forces. D. social forces. E. attitudinal forces.
Capital, one of the factors of production, includes machines, tools, buildings, information, and technology.
Answer the following statement true (T) or false (F)
Levels of assurance refer to ________.
A) generally accepted auditing standards B) changes in the language of the audit report C) qualifications, modifications, and expansions D) the nature of the work performed and the conclusions auditors can render about financial statements