Those who study and practice organizational change agree that environmental triggers are not sufficient to initiate change. What more is required?
What will be an ideal response?
In addition to environmental triggers, you must also have managers who are aware of the need for change and take action.
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How does reverse marketing work?
What will be an ideal response?
Where on the spectrum of authority seems to be the “key to success”?
a. centralized b. decentralized c. the right balance between the two extremes d. alternating between centralized and decentralized with each decision
Engaging in which of the following will result in radical changes being made to an organization's processes?
a. Continuous improvement b. Benchmarking c. Reengineering d. Mass customization
The use of ________ at an early stage in a customer's exploration of an e-commerce website can provide insight into the state of his or her intentions.
A. social media B. web logs C. competitive surfing D. clickstream data E. phishing