Which of the following statements is true with regard to a service:
a. A uniform standard of quality can be applied to all customers
b. Quality is more easily measured, as compared to products
c. Different customers may view the same service as having varying degrees of quality
d. The definition of the quality of a service is not elusive
c. Different customers may view the same service as having varying degrees of quality
You might also like to view...
Which of the following statements is true of personal service contracts?
A. Personal service contracts include destruction to subject matter that can result in nonperformance. B. Specific performance is generally granted for personal service contracts because it does not require a form of involuntary servitude. C. Personal service contracts are the only contracts that terminate with the promisor's death. D. Personal service contracts recognize commercial impracticability as an excuse when unforeseeable developments take place.
Income taxes are an expense of doing business for all manufacturing corporations
Indicate whether the statement is true or false
Inventory control should be located in the warehouse
Indicate whether the statement is true or false
Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?
A) selection of a new product or advertising agency, development of a pricing policy, marketing segmentation, or other marketing actions B) further research projects C) help the client firm make the information generated in the marketing research project a part of the firm's marketing (management) information system (MIS) and decision support system (DSS) D) all of the above