Language that is direct, fresh, and conveyed in the active voice brings excitement and urgency to a message. This quality is referred to as __________.
A. accuracy
B. immediacy
C. vividness
D. appropriateness
Answer: C
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The word ______ did not enter the English vocabulary until 1835 when Tocqueville used it to describe what he found in the United States.
Fill in the blank(s) with the appropriate word(s).
Audra has been asked to make the sales presentation to the Rockford Corporation executives. This is a crucial presentation and winning this account will ensure that she becomes a partner in the agency. Which method of presentation should Audra employ?
a. impromptu b. manuscript c. memorized d. extemporaneous
To give an effective speech, you need to select a topic that is right not only for yourself but also for your
A. experience. B. assignment. C. audience. D. interests.
Because the environments in which they are created change constantly, mass communication theories are said to be
A. unscientific. B. human constructions. C. dynamic. D. unreliable.