Why is it better for firms to keep their vision statements customer-oriented rather than product-oriented?
What will be an ideal response?
Companies that have customer-oriented visions tend to be more flexible when adapting to changing environments. In contrast, companies that define themselves based on product-oriented statements tend to be less flexible and thus more likely to fail. The lack of an inspiring need-based vision can cause the long-range problem of failing to adapt to a changing environment.
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When a lawyer agrees to represent a client, the lawyer agrees to:
A. the reality that the courts are likely to second-guess his professional judgment. B. exercise the skill, prudence, and diligence expected of lawyers of ordinary skill and competence in the community. C. the reality that he will be liable for malpractice if he loses the case. D. the probability that a court will likely second-guess the legal strategy he chooses to use in representing his client.
Which of the following was not an objective of the research project at Detroit Edison?
a. To develop through first-hand experience an understanding of the problems of producing change b. To improve relationships c. To insinuate factors related to change d. To develop working hypotheses for later, more directed research
The results of the 2010 census suggest that the number of black households earning more than $75,000 has increased by 47 percent since 2005. Why is this detail important to marketers?
A. They have become more suburban, which has no impact on their purchasing power. B. They have become more affluent, which positively impacts their purchasing power. C. They have become older and therefore more careful about their purchasing power. D. They have become a more desirable marketing segment regardless of their purchasing power. E. They have become more affluent, which negatively impacts purchasing power.
In the context of referencing, which of the following is an accurate statement about the use of footnotes??
A) ?Placing citations at the bottom of a page on which they are cited is the footnote citation. B) ?Footnotes are used frequently in the Publication Manual of the American Psychological Association style of referencing. C) ?Footnotes appear at the beginning of a document in the order in which referred materials appear in the document. D) ?Footnotes, which are usually placed at the end of a document, are referred to as bibliographies.