Which of the following measures aids direct marketers in evaluating the relative effectiveness of an ad based on the number of calls generated?
A. sales per database name (SDN)
B. cost per new prospect (CPNP)
C. cost per order (CPO)
D. cost per man-hour (CPMH)
E. cost per thousand (CPM)
Answer: C
You might also like to view...
The effectiveness of an advertising campaign can be measured
A. only after the campaign has been carried out completely and results have been tabulated. B. only before the campaign begins, to prevent unnecessary expenditures. C. during the campaign to determine whether more or less funds should be allocated, but not after the campaign. D. several weeks after the beginning of the campaign to determine whether the campaign is headed in the right direction. E. before, during, and after the campaign through the use of pretests, inquiries, and posttests.
For which of the following variables would a histogram be appropriate?
a. favourite colour b. job title c. month d. age in years
The term "groupthink" was coined to communicate a highly effective group that thinks as one mind.
Answer the following statement true (T) or false (F)
A simple sentence contains one independent clause and two dependent clauses
Indicate whether the statement is true or false