Most persuasive business messages rely on what?
A) Analogy
B) Emotion
C) Induction
D) Deduction
E) Logic
Answer: E
Explanation: E) Many marketing and sales messages rely heavily on emotional appeals, but most persuasive business messages rely more on logic. A logical appeal uses one of three types of reasoning: analogy, induction and deduction.
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a. True b. False
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