A(n) ________ is something that moves people, speaks to their wants or needs, and excites their interest.
A. advertising appeal
B. recency sequence
C. creative review
D. advertising stock
E. creative sequence
Answer: A
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Who developed the Leadership Grid, which had originally been developed as the Managerial Grid?
a. Robert Blake and Anne Adams Canse b. Phoebe Findley and Matt Rames c. Norris Griswold and Retha Gonzalez d. Miranda Jennings and Sam Millican
_______________ involves developing and maintaining adequate assortments of products to meet customers' needs.
A. Inventory management B. Materials handling C. Warehousing D. Order management E. Logistics
Individuals can meet and clarify their expectations of each other using the technique of _____ for organization development intervention.
A. career planning B. team building C. role negotiation D. survey feedback
________ describes the seriousness of a problem's effects.
A. Immediacy B. Growth tendency C. Urgency D. Impact