Assume that you have started a landscaping company and have developed the basics of a company website. Describe what you would consider in using your site to create sales.
What will be an ideal response?
Answers will vary, but should consider four to five of the following:
• Create engaging content: examples of content that is meaningful and informative
• Make the site easy to navigate
• Decluttered site with easy-read content
• Minimal use of videos
• Ability to use the site with smartphones
• How the site will encourage contacts and company availability
• Link to an online community: blogs, tweets, engaging in online conversations
• Pictures and images of people using the product or service
• Ability to track the effectiveness of page landings and navigation
• Use of keywords and tags
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Rent expense appears on which of the following statements?
A. Balance sheet. B. Income statement and balance sheet. C. Income statement. D. Statement of cash flows and balance sheet. E. Statement of retained earnings.
Answer the following statements true (T) or false (F)
SFAS 142 equates goodwill with other intangible costs to be immediately expensed.
“Coming to Appointments: 30 minutes early, 15 minutes early, 5 minutes early, on time, 5 minutes late, 15 minutes late, never arrive.” This scale would most likely be associated with what performance appraisal method?
A. BARS B. Organic behavior scale C. Checklist D. Critical incident scale E. MBO
Kyoung has an espresso maker that stopped working properly within the warranty period. He plans to write a claim letter to the company. Because he feels his request to have his espresso maker repaired at no cost is justified and will be granted, he should use ________
A) the indirect strategy B) the direct strategy C) a passionate appeal D) both direct and indirect appeals