What is the term for the study of how messages affect people?

A. critical thinking
B. strategic planning
C. feedback
D. rhetoric


Answer: D

Communication & Mass Media

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Shaun doesn't ask the senior citizen audience (most of whom are living on fixed incomes) to agree with him that taxes should be raised to fund a new elementary school. Instead, he merely asks them to agree that education is a core value of their community. He made this choice because persuasion is:

a. Artistic. b. Transactional. c. Incremental and gradual. d. Coercion or force.

Communication & Mass Media

"How to make a home burglar-proof" is an example of which kind of speech?

A. informative B. entertaining C. inspirational D. persuasive

Communication & Mass Media

Immediacy can be communicated verbally or nonverbally

Indicate whether the statement is true or false.

Communication & Mass Media

Not only has the glass ceiling been broken by some women, but the glass ceiling is virtually nonexistent in today's workplace

Indicate whether the statement is true or false

Communication & Mass Media