According to Aristotle, the strategy that emphasizes the credibility or ethical character of a speaker is called

A. ethos
B. pathos
C. logos
D. reasoning


Answer: A

Communication & Mass Media

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During conversation, responses such as "I see,""yes," and "uh-huh" are __________ cues.

A. evaluating B. feedback C. backchanneling D. enculturation

Communication & Mass Media

________, also known as body language, is the study of physical communication accomplished through body movement or physical appearance

What will be an ideal response?

Communication & Mass Media

Eric is a trying to get people to donate money to the local March of Dimes by sponsoring him for the upcoming March for Babies which raises money to fight premature birth. He is planning to use a Door-in-the-Face approach. What is the first thing he should do?

a. ask people first if they would be willing to sign a petition showing their support for providing education about the risks and ways to prevent premature birth. b. ask them how much money they would be willing to donate c. Ask for a $100 donation d. ask if they have ever donated to the March of Dime previously

Communication & Mass Media

The act of __________ completes the transaction between the speaker and the audience member.

a. hearing b. responding c. listening d. receiving

Communication & Mass Media