What are two disadvantages of using divisional income as a performance measure?
What will be an ideal response?
First, there may be size differences between divisions. Second, not all of the costs are controllable by the manager. There may be allocated corporate costs included in the costs of the division.
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How do you see the intent of these two quotes from Marshall McLuhan? “The medium is the message” and “The medium is the massage.”
What will be an ideal response?
Which of the following types of retail stores would likely offer the broadest assortment of merchandise and services?
A) convenience stores B) factory outlet stores C) specialty stores D) box stores E) hypermarkets
Cash flows from operating activities, as part of the statement of cash flows, include cash transactions that enter into the determination of net income
Indicate whether the statement is true or false
In the ________ step of the new-product development process, a marketing manager evaluates how well the idea fits with the company's objectives.
A. screening B. idea generation C. roll-out D. commercialization E. development