The owners of Smith's Yard Mart, a family-owned garden center in a rural community, are concerned over the news that a large retailer with a garden center is building a new store on the other side of town. According to a SWOT analysis, this new retailer is a(n) ____ to Smith's.
A. strength
B. threat
C. weakness
D. opportunity
E. intelligence
B. threat
Threats are outside matters. They are environmental factors that hinder an organization's achieving a competitive advantage. Threats could be in the same categories as opportunities: market segment analysis, industry and competition analysis, impact of technology on an organization, product analysis, governmental impacts, and other external matters. The new retail store poses a threat to Smith's Yard Mart.
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