In defining public relations problems, all of the following techniques are used to gather information except:
a) Environment monitoring
b) Public relations audits
c) Communication audits
d) Agenda setting research
d
You might also like to view...
What makes interpersonal communication irreversible?
What will be an ideal response?
Most subject-matter experts are too busy and don't care to grant interviews to students, but you should still contact them anyway just in case
Indicate whether the statement is true or false
National newspaper ads, such as those in USA Today, are especially well suited for
a. Corporate image advertising b. Promoting special savings at neighborhood supermarkets c. Listing store hours and Answer locations d. Local classified ads
Which evaluation method obtains employee feedback on the content of the stories they've read and what they think about the publication?
a. Readership surveys b. Content analysis c. Article recalls d. Day-after recalls