In the turning point model, an event that causes decreased commitment is

a. exclusivity.
b. sacrifice.
c. serious commitment.
d. external competition.


D

Communication & Mass Media

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What is the key to multimedia – combining text, image, and sound in two-way communication channels?

a. digitization b. narrowcasting c. synchronicity d. interactivity

Communication & Mass Media

The easiest task for many speakers is to choose a subject

Indicate whether the statement is true or false

Communication & Mass Media

Your specific purpose is to _________.

A. successfully engage your audience's attention throughout your speech  B. share everything you know about your topic C. speak confidently when you present your speech D. fulfill a specific need for your audience as it relates to your topic E. none of these choices

Communication & Mass Media

The outcome or behavior you want your audience to

experience or adopt is called the __________. Fill in the blanks with correct word

Communication & Mass Media