At the annual basketball banquet, Clark is introducing the men's coach, a man who is well known by everyone in the room. According to your textbook, the best way for Clark to create a sense of anticipation and drama in his speech of introduction is to


Answer: be creative by learning about the coach and casting him in a new light.

Communication & Mass Media

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Which is NOT true of the hypodermic needle or magic bullet theory?

A) intended to have direct impact B) arose at a time when communication was viewed as cyclical C) one of the earliest approaches to mass communication D) one of the earliest approaches to public relations E) refers to the message a PR professional is trying to convey

Communication & Mass Media

Which of the following is a general purpose statement?

A. To inform B. To inform my audience about dog breeding C. To persuade my audience about voting in the campus events D. Today we will discuss the process of making coffee by first discussing how to roast your own coffee beans.

Communication & Mass Media

You should focus on your _____ rather than your fear to overcome speech anxiety

Fill in the blanks with correct word

Communication & Mass Media

Identify the negative listening attitude that does not follow the Golden Listening Rule

a) Interested b) Responsible c) Group-centered d) Superior e) Open-minded

Communication & Mass Media