Persona is a fictional profile that represent a particular target audience. A thumbnail smmary of the characteristics, needs, motivations and environment of typical website users. Creating personas will help
a. Develop customer-centred online strategies
b. Develop company presences and campaign
c. Form part of marketplace analysis
d. All are right
e. All are wrong
d. All are right
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In the context of the standard structured decision offered by VBA, the _____ structure is suggested for decisions involving three or more options.
Fill in the blank(s) with the appropriate word(s).
Activity-based cost management (ABCM) uses the information provided by activity-based costing (ABC) to identify ways to improve operations.
Answer the following statement true (T) or false (F)
As products move through the maturity phase, companies invest to ___________ productive capacity
a. increase b. decrease c. maintain d. Not enough information to answer this question.
In activity-based costing, an activity can involve several related tasks.
Answer the following statement true (T) or false (F)