In the time of William Shakespeare and Christopher Marlowe, before the first notion of 'royalties' from a show, how did playwrights make money off a show once they sold it to a company?

Question

A. Individual investors would pay the playwright to write more
if they liked the play that they saw
B. They didn't receive any money unless the script was changed,
in which case they received a small fee for each change.
C. They didn't. Once a play was sold, the playwright no longer
retained any rights to it.
D. Playwrights in Shakespeare's day never sold their plays, but
simply produced them themselves.

Answer 1

C.