Marketers use mobile channels for several purposes. Which of the following is LEAST likely to be one of those purposes?
A) Enrich the brand experience.
B) Send billing statement.
C) Stimulate immediate buying.
D) Make shopping easier.
E) Boost sampling.
B) Send billing statement.
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Direct involvement as a channel strategy requires incentives to be paid to independent channel agents
Indicate whether the statement is true or false
For each analytical procedure listed below, identify a potential misstatement in the property management accounts it could help find.a. Compute the ratio of depreciation expense to the related property, plant, and equipment accounts and compare to prior years' ratios.b. Compare monthly or annual repairs and maintenance with previous years.c. Compute ratio of insurance expense to the related property, plant, and equipment accounts and compare to prior years' ratios.
What will be an ideal response?
On January 31, 2016, Manning Company acquired a new machine by paying $40,000 cash and agreeing to pay $20,000 annually for four years, beginning on January 31, 2017. Assuming an interest rate of 10%, Manning should record the acquisition cost of the machine on January 31, 2016, at
A) $120,000. B) $109,737. C) $103,397. D) $102,092.
Which of the following is true of a good marketing information system?
A) It focuses solely on maximizing the amount of data generated irrespective of relevance. B) It typically uses only external sources of data in marketing research. C) It balances the information that a firm would like to have against what they really need. D) It develops a way of offering information about future plans of action that might not be very feasible or cost-effective. E) It eliminates the time-consuming task of assessing the information needs of a firm.