The Food, Drug and Cosmetic Act of 1938 expanded the powers of the FDA to include:
a. the ability to set safe levels of additives in foods b. new enforcement powers
c. prohibiting false advertising of drugs d. inspection of drug producers
e. all of the other choices
e
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a. True b. False Indicate whether the statement is true or false
“The stickiness factor” (Gladwell, 2000) involves ______.
A. trying different forms of communicating the same message B. having a story or narrative that can be retold in a variety of ways C. the tricky nature of change D. both A and B
As a result of the _____, a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to manufacture the consumer product.
A. demand fluctuation principle B. joint demand principle or division effect C. inelastic demand effect D. multiplier effect E. derived force effect
Trend hunting is the practice of identifying "emerging shifts in social behavior," which are driven by changes in pop culture that can lead to new products. Trend Hunter has identified over 200,000 ________ through its global network of 118,000 members.
A. psychographic trends B. micro-trends C. interviewing trends D. survey errors E. environmental forces