According to Armstrong and Kotler, the five elements of integrated marketing communication are
A) product, place, price, promotion and position.
B) word-of-mouth, media mentions, consumer-generated marketing, public relations and advertising.
C) advertising, sales promotion, personal selling, direct marketing and public relations.
D) goods, services, exchange, transactions and money.
E) ideas, information, brand preferences, status and group acceptance.
C
You might also like to view...
When retiring treasury stock, retained earnings could be affected under which of the following methods? Cost Method Par Value Method I. No No II. No Yes III. Yes No IV. Yes Yes ?
A) I B) II C) III D) IV
A practice called ________ allows marketers to use online data to target ads and offers to specific customers
A) online listening B) behavioral targeting C) social media tracking D) data analytics E) online targeting
Organizations that operate under both nonprofit and for-profit legal forms are referred to as ______ organizations.
A. hybrid B. social sector C. civil service D. voluntary sector
A member's ownership interest in an LLC (limited liability company) is called a ________
A) certificate of interest B) distributional interest C) collateral interest D) creditor's interest