As compared to larger competitors, smaller firms benefit from lower unit costs, which they achieve with lower sales volumes.
Answer the following statement true (T) or false (F)
False
Smaller firms can be at a great cost disadvantage if they try to win business from larger competitors when the cost of producing and selling each unit decreases as the quantity increases.
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In a direct contact environment, customers interact directly with an organization's representative.
Answer the following statement true (T) or false (F)
All of the following are elements of the mutuality marketing principle EXCEPT ______.
A. make products safe and functional B. match the price with the product value C. provide all the information that consumers want D. don’t subvert the interests of buyers
Corporations, LLCs, and partnerships are all taxable entities.
Answer the following statement true (T) or false (F)
Which of the following is true concerning Maslow's theory?
a. People are motivated to satisfy needs at various levels in no particular order. b. Maslow recognized eight levels of human needs. c. Most people in U.S. society have satisfied all their levels of needs. d. Effective managers recognize ways to help people satisfy their needs.