For a particular company's resource or capability to have real competitive power and perhaps qualify as a basis for competitive advantage, it should
A. be something that a company does internally rather than in collaborative arrangements with outsiders.
B. be patentable.
C. be an industry key success factor and occupy a prime position in the company's value chain.
D. be hard to copy, be rare and something rivals lack, be competitively valuable, and not be easily trumped by substitute resource strengths possessed by rivals.
E. have the potential for lowering the firm's unit costs.
Answer: D
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