A(n) ________ is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement the strategies
A) marketing plan
B) communications plan
C) business plan
D) operational plan
E) financial plan
A
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Normally, cash flows from investing activities will start providing cash during which phase of the product life cycle?
a. Introduction b. Growth c. Maturity d. Decline
A contractor finished a bridge across a lake 18 months early and received more than $6 million for the early completion. This is an example of reducing project duration caused by
A. Imposed project deadlines. B. Time to market. C. Unforeseen project delays. D. High overhead. E. Incentive contracts.
Read the scenario about teams, and then answer the corresponding question. Five colleagues in human resources (HR) were tasked with reviewing options for employee benefits, researching less costly alternatives, and making recommendations to the HR director. This team has spent a month researching and reporting back. The group is finally in the last stages of preparing a recommendation report for
the director. The process went smoothly and worked well. In general, the team had a strong balance of expertise, which allowed each member to contribute equally and valuably. At the team's final review meeting, Joe stepped up to assign parts for the final proofread; Cherice made certain that everyone's ideas were heard; Lenny stepped in with a comment that eased tension when there were slight disagreements; Marsha kept minutes and compiled the final revisions; and Lance, as always, wanted to talk about the weekend. Consider the following team roles Team Roles Reporter: Prepares records and materials. Free rider: Doesn't do his or her share. Socializer: Pursues only the social aspect. Airhead: Prepares little or not at all. Harmonizer: Keeps tensions low. Facilitator: Makes certain that everyone is heard. Leader: Assumes a directive role. Detractor: Criticizes constantly. Determine which role best describes the team member. Team Member Team Role Marsha _________ A. Facilitator B. Harmonizer C. Leader D. Reporter E. Socializer Fill in the blank(s) with correct word
Jacob sends an e-mail to his team describing the implementation of a new work practice. However, in the e-mail he does not solicit comments or suggestions from his subordinates. He feels that the subordinates lack the experience required to effectively evaluate the various implications of the new practice. This is an example of
A. one-way communication. B. nonverbal communication. C. participative decision making. D. participative problem solving. E. interactive communication.